Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Ball game"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Consumption of niche sports :...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Ball game
Consumer behaviour
24
Konsumentenverhalten
23
Sport
21
Sports
21
Sports marketing
19
Sportmarketing
17
Professional sports
12
Profisport
12
USA
10
United States
9
Social Web
6
Social web
6
Sport event
6
Sportveranstaltung
6
Brand management
5
Markenführung
5
Advertising effects
4
Higher education institution
4
Hochschule
4
Marketing management
4
Marketingmanagement
4
Social network
4
Soziales Netzwerk
4
Sport organization
4
Sportorganisation
4
Werbewirkung
4
Ballsport
3
Brand image
3
Experiment
3
Football
3
Fußball
3
Markenimage
3
Motivation
3
Niche marketing strategy
3
Nischenstrategie
3
Sales promotion
3
Sponsoring
3
Sponsorship
3
Stakeholder
3
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Greenwell, T. Christopher
2
Simmons, Jason M.
2
Andrew, Damon P. S.
1
Greenhalgh, Greg P.
1
Greenwell, Chris
1
Hambrick, Marion E.
1
Hardin, Rob
1
Koo, Gi-yong
1
Naraine, Michael L.
1
more ...
less ...
Published in...
All
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
International journal of sport management and marketing : IJSMM
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Spectator support : examining the attributes that differentiate niche from mainstream sport
Greenhalgh, Greg P.
;
Simmons, Jason M.
;
Hambrick, Marion E.
- In:
Sport marketing quarterly : preferred journal of the …
20
(
2011
)
1
,
pp. 41-52
Persistent link: https://www.econbiz.de/10009231830
Saved in:
2
Factors influencing fan acceptance or rejection of a sport team's revolutionary rebrand
Simmons, Jason M.
;
Naraine, Michael L.
;
Greenwell, Chris
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
2
,
pp. 91-104
Persistent link: https://www.econbiz.de/10014315760
Saved in:
3
Analysing motives of minor league hockey fans : the introduction of violence as a spectator motive
Andrew, Damon P. S.
;
Koo, Gi-yong
;
Hardin, Rob
; …
- In:
International journal of sport management and marketing …
5
(
2009
)
1/2
,
pp. 73-89
Persistent link: https://www.econbiz.de/10003816826
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
