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~subject:"Ball game"
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Ball game
Consumer behaviour
21
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Sportmarketing
12
Sports marketing
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10
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10
USA
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Trail, Galen
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Journal of sport management : the official journal of the North American Society of Sport Management
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
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ECONIS (ZBW)
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Savannah Sand Gnats : macro strategies for using identity to increase attendance in Minor League Baseball
Lachowetz, Tony
;
Dees, Windy
;
Todd, Sam
;
Ryan, Elizabeth
- In:
Sport marketing quarterly : preferred journal of the …
18
(
2009
)
4
,
pp. 222-227
Persistent link: https://www.econbiz.de/10003940624
Saved in:
2
Conative loyalty of Latino and non-Latino professional baseball fans
Harrolle, Michelle
;
Trail, Galen
;
Rodriguez, Ariel
; …
- In:
Journal of sport management : the official journal of …
24
(
2010
)
4
,
pp. 456-471
Persistent link: https://www.econbiz.de/10008656371
Saved in:
3
Constraints and motivators : a new model to explain sport consumer behavior
Kim, Yu Kyoum
;
Trail, Galen
- In:
Journal of sport management : the official journal of …
24
(
2010
)
2
,
pp. 190-210
Persistent link: https://www.econbiz.de/10003976933
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