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Bank
Consumer behaviour
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France
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Frankreich
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Internet-only banks
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Kaabachi, Souheila
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Journal of marketing analytics : JMA
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The international journal of bank marketing : IJBM
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ECONIS (ZBW)
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Reshaping the bank experience for GEN Z in France
Kaabachi, Souheila
;
Ben Mrad, Selima
;
Barreto, Tais
- In:
Journal of marketing analytics : JMA
10
(
2022
)
3
,
pp. 219-231
Persistent link: https://www.econbiz.de/10013390743
Saved in:
2
Consumer initial trust toward internet-only banks in France
Kaabachi, Souheila
;
Mrad, Selima Ben
;
Petrescu, Maria
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
6
,
pp. 903-924
Persistent link: https://www.econbiz.de/10011788241
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