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This paper explores how organizations balance controlling and enabling uses of management control systems (MCS), and how this balance facilitates the creation of dynamic tensions and unique organizational capabilities. By employing levers of control framework in a case study setting, the paper...
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Relationship Marketing in public and private sector banks in India. It further discusses various barriers to the implementation of …Relationship Marketing is a new phenomenon in marketing. It is a multifunctional approach, describing marketing as “an … relationship marketing is to build and facilitate long-term/life-time customer relationships. The present study examines …
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the various marketing efforts of the bank to allow more personal and close relationships. This paper examines consumer … adoption model of a new electronic payment service and the factors influencing the adoption of mobile banking in India. ICICI …
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