Liberalization, deregulation and increasing competition have made the Indian banking industry a buyer's market and therefore the banks have started to extend their customer base to areas which were left unattended earlier. Irrespective of rural or urban areas, banks are trying to diversify their...

Advancement in technology has played an important role in the distribution strategy of commercial banks. Banks distribute their products and services not only through a sole channel but instead through a variety of channels such as internet banking, automated teller machines, mobile banking,...