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Bank
Consumer behaviour
13
Brand management
12
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Markenführung
10
Relationship marketing
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9
Branding
8
Ghana
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KMU
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Schwellenländer
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Nachhaltige Entwicklung
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Odoom, Raphael
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Anning-Dorson, Thomas
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Gli, Deli Dotse
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African journal of economic and management studies
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Services marketing quarterly
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The international journal of bank marketing : IJBM
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ECONIS (ZBW)
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Does internal marketing influence employee loyalty? : evidence from the Ghanaian banking industry
Narteh, Bedman
;
Odoom, Raphael
- In:
Services marketing quarterly
36
(
2015
)
2
,
pp. 112-135
Persistent link: https://www.econbiz.de/10011290001
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2
Effects of regulations and competition on the innovativeness-performance relationship : evidence from the financial services industry
Anning-Dorson, Thomas
;
Nyamekye, Michael Boadi
;
Odoom, …
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
6
,
pp. 925-943
Persistent link: https://www.econbiz.de/10011788246
Saved in:
3
The effect of corporate reputation on customer loyalty in the Ghanaian banking industry : the role of country-of-origin
Gli, Deli Dotse
;
Tweneboah-Koduah, Ernest Yaw
;
Odoom, …
- In:
African journal of economic and management studies
15
(
2024
)
1
,
pp. 73-87
Persistent link: https://www.econbiz.de/10014519796
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