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Banks and banking
Privatkundengeschäft
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Beziehungsmarketing
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Personal banking
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Relationship marketing
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Finanzintermediation
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Social Web
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Bank
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Consumer behaviour
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Germany
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Kreditgeschäft
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Social web
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World Wide Web 2.0
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asymmetric information
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electronic markets
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intermediation
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social lending
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Bank lending
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Customer value
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Deutschland
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Financial market
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Finanzmarkt
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Kundenwert
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Theorie
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Adoption <Marketing>
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Asymmetric information
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Bank marketing
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Banking
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Bankmarketing
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Betriebliche Wertschöpfung
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German
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Berger, Sven C.
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Messerschmidt, Christian M.
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Skiera, Bernd
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USB Cologne (EcoSocSci)
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Web 2.0 im Retail Banking : Einsatzmöglichkeiten, Praxisbeispiele und empirische Nutzeranalyse
Messerschmidt, Christian M.
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2010
Persistent link: https://www.econbiz.de/10008687866
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