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Vertical contracts between manufacturers and retailers : an empirical analysis
Villas-Boas, Sofia (contributor) - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001794440
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A Larger Slice or a Larger Pie? An Empirical Investigation of Bargaining Power in the Distribution Channel
Draganska, Michaela; Klapper, Daniel; Villas-Boas, Sofia - 2008
This research aims to provide insights into the determinants of channel profitability and the relative power in the channel by considering consumer demand and the interactions between manufacturers and retailers in an equilibrium model. We use the Nash bargaining solution to determine wholesale...
Persistent link: https://www.econbiz.de/10014213720
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A larger slice or a larger pie? : an empirical investigation of bargaining power in the distribution channel
Draganska, Michaela; Klapper, Daniel; Villas-Boas, Sofia - In: Marketing science 29 (2010) 1, pp. 57-74
Persistent link: https://www.econbiz.de/10003973166
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Vertical relationships between manufacturers and retailers
Villas-Boas, Sofia - 2002
Persistent link: https://www.econbiz.de/10003774233
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A larger slice or a larger pie? : an empirical investigation of bargaining power in the distribution channel
Draganska, Michaela (contributor);  … - 2008
Persistent link: https://www.econbiz.de/10003783500
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A larger slice or a larger pie? : An empirical investigation of bargaining power in the distribution channel
Draganska, Michaela (contributor);  … - 2008
Persistent link: https://www.econbiz.de/10003719975
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A Larger Slice or a Larger Pie? An Empirical Investigation of Bargaining Power in The Distribution Channel
Draganska, Michaela - 2019
This research aims to provide insights into the determinants of channel profitability and the relative power in the channel by considering consumer demand and the interactions between manufacturers and retailers in an equilibrium model. We use the Nash bargaining solution to determine wholesale...
Persistent link: https://www.econbiz.de/10012900981