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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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A multi-category customer base analysis
Park, Chang Hee
;
Park, Young-hoon
;
Schweidel, David A.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
3
,
pp. 266-279
Persistent link: https://www.econbiz.de/10010427995
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Investigating purchase conversion by uncovering online visit patterns
Park, Chang Hee
;
Park, Young-Hoon
- In:
Marketing science
35
(
2016
)
6
,
pp. 894-914
Persistent link: https://www.econbiz.de/10011617437
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The effects of mobile promotions on customer purchase dynamics
Park, Chang Hee
;
Park, Young-Hoon
;
Schweidel, David A.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
3
,
pp. 453-470
Persistent link: https://www.econbiz.de/10011943257
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