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Modeling the intrahousehold behavioral interaction

Yang, Sha; Zhao, Yi; Erdem, Tülin; Zhao, Ying - In: Journal of marketing research : JMR 47 (2010) 3, pp. 470-484

Persistent link: https://www.econbiz.de/10003983832

Modeling competition and its impact on paid-search advertising

Yang, Sha; Lu, Shijie; Lu, Xianghua - In: Marketing science 33 (2014) 1, pp. 134-153

Persistent link: https://www.econbiz.de/10010337961

An empirical analysis of search engine advertising : sponsored search in electronic markets

Ghose, Anindya; Yang, Sha - In: Management science : journal of the Institute for … 55 (2009) 10, pp. 1605-1622

Persistent link: https://www.econbiz.de/10003908961

Inertial disruption : the impact of a new competitive entrant on online consumer search

Moe, Wendy W.; Yang, Sha - In: Journal of marketing 73 (2009) 1, pp. 109-121

Persistent link: https://www.econbiz.de/10003815522

Investigating the spillover effect of keyword market entry in sponsored search advertising

Lu, Shijie; Yang, Sha - In: Marketing science 36 (2017) 6, pp. 976-998

Persistent link: https://www.econbiz.de/10011791436

An Empirical Analysis of Search Engine Advertising : Sponsored Search in Electronic Markets

Ghose, Anindya; Yang, Sha - 2014

The phenomenon of sponsored search advertising – where advertisers pay a fee to Internet search engines to be displayed alongside organic (non-sponsored) web search results – is gaining ground as the largest source of revenues for search engines. Using a unique 6 month panel dataset of...

Persistent link: https://www.econbiz.de/10014048240

Estimating disaggregate models using aggregate data through augmentation of individual choice

Chen, Yuxin; Yang, Sha - In: Journal of marketing research : JMR 44 (2007) 4, pp. 613-621

Persistent link: https://www.econbiz.de/10003569727