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Behavioral science foundations for global marketing research and practice : the model of goal-directed behavior
Bagozzi, Richard P. - In: Journal of global marketing 37 (2024) 4, pp. 237-263
Persistent link: https://www.econbiz.de/10015192616
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Three systems underpinning marketing behavior
Bagozzi, Richard P. - In: AMS review : official publication of the Academy of … 8 (2018) 1/2, pp. 23-29
Persistent link: https://www.econbiz.de/10011919217
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The role of moral emotions and consumer values and traits in the decision to support nonprofits
Xie, Chunyan; Bagozzi, Richard P. - In: Journal of nonprofit & public sector marketing 26 (2014) 4, pp. 290-311
Persistent link: https://www.econbiz.de/10010481866
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The more you care, the worthier I feel, the better I behave : how and when supervisor support influences (un)ethical employee behavior
Sguera, Francesco; Bagozzi, Richard P.; Huy, Quy; Boss, … - In: Journal of business ethics : JOBE 153 (2018) 3, pp. 615-628
Persistent link: https://www.econbiz.de/10011956393
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Philosophical foundations of neuroscience in organizational research : functional and nonfunctional approaches
Bagozzi, Richard P.; Lee, Nick - In: Organizational research methods : ORM 22 (2019) 1, pp. 299-331
Persistent link: https://www.econbiz.de/10012005410
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Reconceptualizing the desire-intention relationship in the Model of Goal Directed Behavior
Atakan, S. Sinem; Bagozzi, Richard P. - In: Psychology & marketing 41 (2024) 12, pp. 3106-3123
Persistent link: https://www.econbiz.de/10015133964
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Customer identification and retention : the determinants of intention to re-patronize in the film industry
Grappi, Silvia; Montanari, Fabrizio - In: International journal of arts management 12 (2009) 1, pp. 44-59
Persistent link: https://www.econbiz.de/10003894142