The role of moral emotions and consumer values and traits in the decision to support nonprofits
Year of publication: |
2014
|
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Authors: | Xie, Chunyan ; Bagozzi, Richard P. |
Published in: |
Journal of nonprofit & public sector marketing. - Binghamton, NY : Haworth, ISSN 1049-5142, ZDB-ID 1149235-1. - Vol. 26.2014, 4, p. 290-311
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Subject: | corporate unethical/ethical behavior | support for nonprofits | moral emotions | social justice values | moral identity | Emotion | Nonprofit-Organisation | Nonprofit organization | Ethik | Ethics | Konsumentenverhalten | Consumer behaviour | Soziale Werte | Social values | Soziale Gerechtigkeit | Social justice | Verhaltensökonomik | Behavioral economics | Persönlichkeitspsychologie | Personality psychology |
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