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~subject:"Behavioral economics"
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Behavioral economics
Consumer behaviour
37
Konsumentenverhalten
37
Environmental consciousness
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Großbritannien
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Social marketing
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United Kingdom
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Wells, Victoria K.
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Chang, Shing Wan
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Journal of marketing management : MM
2
Consumer behavior analysis : (a) rational approach to consumer choice
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ECONIS (ZBW)
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Behavioural psychology, marketing and consumer behaviour : a literature review and future research agenda
Wells, Victoria K.
- In:
Journal of marketing management : MM
30
(
2014
)
11/12
,
pp. 1119-1158
Persistent link: https://www.econbiz.de/10010433930
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2
Emotions and dissonance in "ethical" consumption choices
Gregory-Smith, Diana
;
Smith, Andrew
;
Winklhofer, Heidi
- In:
Journal of marketing management : MM
29
(
2013
)
11/12
,
pp. 1201-1223
Persistent link: https://www.econbiz.de/10010209654
Saved in:
3
Market segmentation from a behavioral perspective
Wells, Victoria K.
;
Chang, Shing Wan
;
Oliveira-Castro, …
- In:
Consumer behavior analysis : (a) rational approach to …
,
(pp. 128-150)
.
2013
Persistent link: https://www.econbiz.de/10009740377
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