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Contrast effects in online auctions
Bockstedt, Jesse C.; Goh, Kim Huat; Ng, Sharon - In: Electronic commerce research and applications 12 (2013) 3, pp. 139-151
Persistent link: https://www.econbiz.de/10010504880
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Reducing self-control depletion effects through enhanced sensitivity to implementation : evidence from fMRI and behavioral studies
Hedgcock, William M.; Vohs, Kathleen D.; Rao, Akshay R. - In: Journal of consumer psychology : JCP : the official … 22 (2012) 4, pp. 486-495
Persistent link: https://www.econbiz.de/10009682426
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More or less : a model and empirical evidence on preferences for under- and overpayment in trade-in transactions
Kim, Jungkeun; Rao, Raghunath Singh; Kim, Kyeongheui; … - In: Journal of marketing research : JMR 48 (2011) 1, pp. 157-171
Persistent link: https://www.econbiz.de/10008858630