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Product-line design in the presence of consumers' anticipated regret
Zou, Tianxin; Zhou, Bo; Jiang, Baojun - In: Management science : journal of the Institute for … 66 (2020) 12, pp. 5665-5682
Persistent link: https://www.econbiz.de/10012391408
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The strategic role of exchange promotions
Desai, Preyas S.; Purohit, Devavrat; Zhou, Bo - In: Marketing science 35 (2016) 1, pp. 93-112
Persistent link: https://www.econbiz.de/10011437609
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Do firms endowed with greater strategic capability earn higher profits?
Zhou, Bo; Mela, Carl F.; Amaldoss, Wilfred - In: Journal of marketing research : JMR 52 (2015) 3, pp. 325-336
Persistent link: https://www.econbiz.de/10011292909
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Signaling through pricing by service providers with social preferences
Jiang, Baojun; Ni, Jian; Srinivasan, Kannan - In: Marketing science 33 (2014) 5, pp. 641-654
Persistent link: https://www.econbiz.de/10010468414
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Anticipated regret and product innovation
Jiang, Baojun; Narasimhan, Chakravarthi; Turut, Özge - In: Management science : journal of the Institute for … 63 (2017) 12, pp. 4308-4323
Persistent link: https://www.econbiz.de/10011785261
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Signaling through price and quality to consumers with fairness concerns
Guo, Xiaomeng; Jiang, Baojun - In: Journal of marketing research : JMR 53 (2016) 6, pp. 988-1000
Persistent link: https://www.econbiz.de/10011648428
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Consumer fairness concerns and dynamic pricing in a channel
Diao, Wen; Harutyunyan, Mushegh; Jiang, Baojun - In: Marketing science 42 (2023) 3, pp. 569-588
Persistent link: https://www.econbiz.de/10014317443