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~subject:"Betriebliche Wertschöpfung"
~subject:"Markenführung"
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Betriebliche Wertschöpfung
Markenführung
Customer integration
3,829
Kundenintegration
3,816
Beziehungsmarketing
1,399
Relationship marketing
1,397
Value creation
966
Innovationsmanagement
933
Innovation management
928
Consumer behaviour
878
Konsumentenverhalten
878
Social Web
834
Social web
834
Innovation
780
Produktentwicklung
600
New product development
576
Internet marketing
341
Online-Marketing
341
Brand management
340
Dienstleistungsqualität
331
Service quality
331
Value co-creation
306
Service-Dominant Logic
301
Service-dominant logic
301
Kundenwert
299
Customer satisfaction
298
Kundenzufriedenheit
298
Customer value
297
Lieferantenmanagement
261
Supplier relationship management
261
Co-creation
249
Dienstleistung
200
Brand image
183
Markenimage
183
Deutschland
182
Germany
180
Services
178
Viral marketing
174
Virales Marketing
174
value co-creation
161
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766
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152
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114
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Graue Literatur
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Hajli, Nick
11
Reichwald, Ralf
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Piller, Frank T.
8
Polese, Francesco
8
Ramaswamy, Venkatram
8
Grönroos, Christian
7
Rahman, Zillur
7
Roy, Sanjit
7
Busser, James A.
6
Carrubbo, Luca
6
Cova, Bernard
6
Harrigan, Paul
6
Helkkula, Anu
6
Hollebeek, Linda D.
6
Ihl, Christoph
6
Ind, Nicholas
6
Jacob, Frank
6
Rather, Raouf Ahmad
6
Shin, Hakseung
6
Shulga, Lenna V.
6
Vargo, Stephen L.
6
Babu, Mujahid Mohiuddin
5
Bonamigo, Andrei
5
Bruhn, Manfred
5
Dey, Bidit Lal
5
Fließ, Sabine
5
Hadwich, Karsten
5
Hughes, Tim
5
Jaakkola, Elina
5
Kaufmann, Hans Rüdiger
5
Le Nguyen Hau
5
Loureiro, Sandra Maria Correia
5
Mele, Cristina
5
Perdue, Richard R.
5
Shamim, Amjad
5
Soutar, Geoffrey N.
5
Thaichon, Park
5
Tronvoll, Bård
5
Woratschek, Herbert
5
Akaka, Melissa Archpru
4
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Springer Fachmedien Wiesbaden
2
IGI Global
1
Panepistēmio Kypru / Department of Economics
1
Universität Bayreuth / Rechts- und Wirtschaftswissenschaftliche Fakultät
1
Universität Leipzig
1
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Journal of business research : JBR
89
Industrial marketing management : the international journal for industrial and high-tech firms
44
Journal of retailing and consumer services
32
Journal of service management
22
The journal of services marketing
21
The journal of brand management : an international journal
20
The journal of business & industrial marketing
20
International journal of hospitality management
19
Journal of strategic marketing
17
Marketing theory
15
Service business
15
The journal of product & brand management
15
Journal of marketing management : MM
14
The service industries journal
14
Journal of service theory and practice : JSTP
13
Tourism management : research, policies, practice
13
International journal of contemporary hospitality management
12
Technological forecasting & social change : an international journal
12
Public management review
10
SpringerLink / Bücher
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
Marketing intelligence & planning
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
European Sport management quarterly : ESMQ
7
International journal of services and operations management
7
Journal of service theory and practice
7
Strategy & leadership : a publication of Strategic Leadership Forum
7
The TQM journal : the international review of organizational improvement
7
Business horizons
6
European journal of marketing
6
International journal of production economics
6
International journal of project management : the journal of The International Project Management Association
6
Journal of promotion management : innovations in planning and applied research
6
Tourism management perspectives : TMP
6
AMS review : official publication of the Academy of Marketing Science
5
Administrative Sciences : open access journal
5
European management journal
5
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
5
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ECONIS (ZBW)
1,238
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1
Service-dominant logic and the business model concept: toward a conceptual integration
Clauß, Thomas
;
Laudien, Sven M.
;
Daxböck, Birgit
- In:
International journal of entrepreneurship and …
18
(
2014
)
4
,
pp. 266-288
Persistent link: https://www.econbiz.de/10010477267
Saved in:
2
Brand co-creation through social actor engagement
Yuksel, Kamer
;
Ballantyne, David
;
Biggemann, Sergio
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 211-235)
.
2016
Persistent link: https://www.econbiz.de/10011430764
Saved in:
3
Stakeholder co-creation during the innovation process : identifying capabilities for knowledge creation among multiple stakeholders
Kazadi, Kande
;
Lievens, Annouk
;
Mahr, Domnik
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 525-540
Persistent link: https://www.econbiz.de/10011435964
Saved in:
4
Innovating through services, co-creation and supplier integration : cases from China
Zhang, Min
;
Zhao, Xiande
;
Voss, Christopher A.
;
Zhu, Guilong
- In:
International journal of production economics
171
(
2016
),
pp. 289-300
Persistent link: https://www.econbiz.de/10011437386
Saved in:
5
Conceptualizing the value co-creation challenge for tourist destinations : a supply-side perspective
Melis, Giuseppe
;
McCabe, Scott
;
Del Chiappa, Giacomo
- In:
Marketing places and spaces
,
(pp. 75-89)
.
2015
Persistent link: https://www.econbiz.de/10011441055
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6
Zum Geleit : Kunden und Mitarbeiter als Markenbotschafter im Netz
Bourmer, Ina
- In:
Marktplätze im Umbruch : digitale Strategien für …
,
(pp. 175-177)
.
2015
Persistent link: https://www.econbiz.de/10011441139
Saved in:
7
Scale development and validation for DART model of value co-creation process on innovation strategy
Taghizadeh, Seyedeh Khadijeh
;
Jayaraman, Krishnaswamy
; …
- In:
The journal of business & industrial marketing
31
(
2016
)
1
,
pp. 24-35
Persistent link: https://www.econbiz.de/10011539312
Saved in:
8
How Buckman's value stream initiative re-visioned IT for value
Janz, Brian
;
Meek, Tim
;
Nichols, Ernest
;
Oglesby, John
- In:
MIS quarterly executive
15
(
2016
)
3
,
pp. 215-229
Persistent link: https://www.econbiz.de/10011540713
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9
Understanding a viable value co-creation model for a sustainable entrepreneurial system : a case study of Batik Solo industry cluster
Mayangsari, Lidia
;
Novani, Santi
;
Hermawan, Pri
- In:
International journal of entrepreneurship and small business
26
(
2015
)
4
,
pp. 416-434
Persistent link: https://www.econbiz.de/10011541347
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10
Exploration of uncertainty in technological context through the holographic approach to service innovation : a synthesis review
Khaksar, Seyed Mohammad Sadegh
;
Khosla, Rajiv
;
Chu, Mei-Tai
- In:
International journal of technology marketing : IJTMkt
11
(
2016
)
2
,
pp. 218-237
Persistent link: https://www.econbiz.de/10011542632
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