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~subject:"Betriebliche Wertschöpfung"
~subject:"Online-Marketing"
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Betriebliche Wertschöpfung
Online-Marketing
Customer integration
3,829
Kundenintegration
3,816
Beziehungsmarketing
1,399
Relationship marketing
1,397
Value creation
966
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Innovation management
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Consumer behaviour
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Konsumentenverhalten
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Social web
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576
Internet marketing
341
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340
Markenführung
340
Dienstleistungsqualität
331
Service quality
331
Value co-creation
306
Service-Dominant Logic
301
Service-dominant logic
301
Kundenwert
299
Customer satisfaction
298
Kundenzufriedenheit
298
Customer value
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Lieferantenmanagement
261
Supplier relationship management
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Co-creation
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Dienstleistung
200
Brand image
183
Markenimage
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Deutschland
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Germany
180
Services
178
Viral marketing
174
Virales Marketing
174
value co-creation
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Reichwald, Ralf
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Piller, Frank T.
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Polese, Francesco
8
Ramaswamy, Venkatram
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Grönroos, Christian
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Rahman, Zillur
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Brodie, Roderick J.
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Bruhn, Manfred
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Busser, James A.
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Carrubbo, Luca
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Hadwich, Karsten
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Helkkula, Anu
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Ihl, Christoph
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Roy, Sanjit
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Shulga, Lenna V.
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Vargo, Stephen L.
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Babu, Mujahid Mohiuddin
5
Bonamigo, Andrei
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Carlson, Jamie
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Cova, Bernard
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Dey, Bidit Lal
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Fließ, Sabine
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Hollebeek, Linda D.
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Hughes, Tim
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Jaakkola, Elina
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Jacob, Frank
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Kaufmann, Hans Rüdiger
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Le Nguyen Hau
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Mele, Cristina
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Perdue, Richard R.
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Shamim, Amjad
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Shin, Hakseung
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Soutar, Geoffrey N.
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Thaichon, Park
5
Tronvoll, Bård
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Woratschek, Herbert
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Ahn, Jiseon
4
Akaka, Melissa Archpru
4
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IGI Global
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Panepistēmio Kypru / Department of Economics
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Universität Bayreuth / Rechts- und Wirtschaftswissenschaftliche Fakultät
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Journal of business research : JBR
79
Industrial marketing management : the international journal for industrial and high-tech firms
45
Journal of retailing and consumer services
34
Journal of service management
22
The journal of business & industrial marketing
21
The journal of services marketing
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International journal of hospitality management
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Journal of strategic marketing
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Service business
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The service industries journal
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Journal of marketing management : MM
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Tourism management : research, policies, practice
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Journal of service theory and practice : JSTP
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Marketing theory
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Technological forecasting & social change : an international journal
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
10
Public management review
10
SpringerLink / Bücher
10
The journal of product & brand management
10
Customer engagement : contemporary issues and challenges
9
International journal of contemporary hospitality management
9
The journal of brand management : an international journal
9
Business horizons
7
European Sport management quarterly : ESMQ
7
International journal of services and operations management
7
Journal of service theory and practice
7
Journal of the Academy of Marketing Science
7
Marketing intelligence & planning
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Strategy & leadership : a publication of Strategic Leadership Forum
7
The TQM journal : the international review of organizational improvement
7
Administrative Sciences : open access journal
6
Electronic markets : the international journal on networked business
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European journal of marketing
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International journal of production economics
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International journal of project management : the journal of The International Project Management Association
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International journal of quality and service sciences
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International journal of technology marketing : IJTMkt
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ECONIS (ZBW)
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1
The role of social media in affective trust building in customer-supplier relationships
Calefato, Fabio
;
Lanubile, Filippo
;
Novielli, Nicole
- In:
Electronic commerce research
15
(
2015
)
4
,
pp. 453-482
Persistent link: https://www.econbiz.de/10011400944
Saved in:
2
Service-dominant logic and the business model concept: toward a conceptual integration
Clauß, Thomas
;
Laudien, Sven M.
;
Daxböck, Birgit
- In:
International journal of entrepreneurship and …
18
(
2014
)
4
,
pp. 266-288
Persistent link: https://www.econbiz.de/10010477267
Saved in:
3
Creating brand engagement on digital, social and mobile media
Malthouse, Edward C.
;
Calder, Bobby J.
;
Vandenbosch, Mark B.
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 85-101)
.
2016
Persistent link: https://www.econbiz.de/10011430596
Saved in:
4
Social media engagement : a construct of positively and negatively valenced engagement behaviours
Dolan, Rebecca
;
Conduit, Jodie
;
Fahy, John
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 102-123)
.
2016
Persistent link: https://www.econbiz.de/10011430600
Saved in:
5
Nature and purpose of engagement platforms
Breidbach, Christoph F.
;
Brodie, Roderick J.
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 124-136)
.
2016
Persistent link: https://www.econbiz.de/10011430607
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6
Customer engagement in technology-bases and high-contact intefaces
Verleye, Katrien
;
De Keyser, Arne
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 137-151)
.
2016
Persistent link: https://www.econbiz.de/10011430743
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7
Website engagement
Hyder, Antonio
;
Bigné Alcañiz, J. Enrique
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 152-168)
.
2016
Persistent link: https://www.econbiz.de/10011430748
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8
Strategic drivers of customer and employee engagement : practical applications
Roberts, Christopher
;
Alpert, Frank
;
Roberts, Carissa
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 171-192)
.
2016
Persistent link: https://www.econbiz.de/10011430758
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9
Brand co-creation through social actor engagement
Yuksel, Kamer
;
Ballantyne, David
;
Biggemann, Sergio
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 211-235)
.
2016
Persistent link: https://www.econbiz.de/10011430764
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10
Extending the tourism experience : the role of customer engagement
So, Kevin Kam Fung
;
King, Ceridwyn
;
Sparks, Beverly
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 236-253)
.
2016
Persistent link: https://www.econbiz.de/10011430766
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