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~subject:"Betriebliche Wertschöpfung"
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Betriebliche Wertschöpfung
B-to-B-Marketing
6
Business-to-business marketing
6
Lieferantenmanagement
6
Relationship marketing
6
Selling
6
Supplier relationship management
6
Beziehungsmarketing
5
Consumer behaviour
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Konsumentenverhalten
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Marketing
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USA
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United States
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Verkauf
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Brand image
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Corporate reputation
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Firmenimage
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Markenimage
4
Advertising effects
3
Brands
3
Business‐to‐business marketing
3
Channel relationships
3
Marketing management
3
Marketingmanagement
3
Salespeople
3
Service infusion
3
Sportmarketing
3
Sports marketing
3
Verkaufspersonal
3
Werbewirkung
3
Absatz
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BRI
2
Brand Recall Index
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Brand awareness
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Brand equity
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Brand management
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Brand value
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Brasilien
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Brazil
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Business to business technology
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English
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Alejandro, Thomas Brashear
2
Töytäri, Pekka
2
Ollila, Ilmari
1
Parvinen, Petri
1
Rajala, Risto
1
Rosendahl, Nora
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Industrial marketing management : the international journal for industrial and high-tech firms
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
2
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Organizational and institutional barriers to value-based pricing in industrial relationships
Töytäri, Pekka
;
Rajala, Risto
;
Alejandro, Thomas Brashear
- In:
Industrial marketing management : the international …
47
(
2015
),
pp. 53-64
Persistent link: https://www.econbiz.de/10011313575
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2
Bridging the theory to application gap in value-based selling
Töytäri, Pekka
;
Alejandro, Thomas Brashear
;
Parvinen, …
- In:
The journal of business & industrial marketing
26
(
2011
)
7
,
pp. 493-502
Persistent link: https://www.econbiz.de/10009410788
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