Bridging the theory to application gap in value-based selling
Pekka Töytäri; Thomas Brashear Alejandro; Petri Parvinen and Ilmari Ollila; Nora Rosendahl
| Year of publication: |
2011
|
|---|---|
| Authors: | Töytäri, Pekka ; Alejandro, Thomas Brashear ; Parvinen, Petri ; Ollila, Ilmari ; Rosendahl, Nora |
| Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 26.2011, 7, p. 493-502
|
| Subject: | B-to-B-Marketing | Business-to-business marketing | Betriebliche Wertschöpfung | Value creation | Kundenwert | Customer value | Theorie-Praxis-Verhältnis | Theory-practice divide |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009410788