Bridging the theory to application gap in value-based selling
| Year of publication: |
2011
|
|---|---|
| Authors: | Töytäri, Pekka ; Alejandro, Thomas Brashear ; Parvinen, Petri ; Ollila, Ilmari ; Rosendahl, Nora |
| Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 0885-8624, ZDB-ID 6495503. - Vol. 26.2011, 7 (23.8.), p. 493-503
|