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Outcome-based contracts as a driver for systems thinking and service-dominant logic in service science : evidence from the defence industry
Ng, Irene; Maull, Roger; Yip, Nick - In: European management journal 27 (2009) 6, pp. 377-387
Persistent link: https://www.econbiz.de/10003902176
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The future of pricing and revenue models
Ng, Irene - In: Journal of revenue and pricing management 9 (2010) 3, pp. 276-281
Persistent link: https://www.econbiz.de/10003985614
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Value co-creation in the delivery of outcome-based contracts for business-to-business service
Ng, Irene; Nudurupati, Sai S.; Tasker, Paul - 2010
Persistent link: https://www.econbiz.de/10003987648
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Value co-creation in complex engineering service systems : conceptual foundations
Ng, Irene; Parry, Glenn; Smith, Laura A.; Maull, Roger S. - 2010
Persistent link: https://www.econbiz.de/10009317049
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Value variety and viability : designing for co-creation in a complex system of direct and indirect (goods) service value proposition
Ng, Irene; Briscoe, Gerard - 2011
Persistent link: https://www.econbiz.de/10009356960
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The use of information technology as value co-creation : the role of contextual variety and means driveness
Ng, Irene; Guo, Lei; Yi, Ding - 2011
Persistent link: https://www.econbiz.de/10009356966
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Outcome-based contracts as new business model : the role of partnership and value-driven relational assets
Ng, Irene; Ding, David Xin; Yip, Nick - In: Industrial marketing management : the international … 42 (2013) 5, pp. 730-743
Persistent link: https://www.econbiz.de/10010211331
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Two strands of servitization : a thematic analysis of traditional and customer co-created servitization and future research directions
Green, Maxwell H.; Davies, Philip; Ng, Irene - In: International journal of production economics 192 (2017), pp. 40-53
Persistent link: https://www.econbiz.de/10011782299
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The internet of everything : smart things and their impact on business models
Langley, David J.; Doorn, Jenny van; Ng, Irene; … - In: Journal of business research : JBR 122 (2021), pp. 853-863
Persistent link: https://www.econbiz.de/10012420637