Two strands of servitization : a thematic analysis of traditional and customer co-created servitization and future research directions
Maxwell H. Green, Philip Davies, Irene C. L. Ng
| Year of publication: |
October 2017
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| Authors: | Green, Maxwell H. ; Davies, Philip ; Ng, Irene |
| Published in: |
International journal of production economics. - Amsterdam [u.a.] : Elsevier, ISSN 0925-5273, ZDB-ID 1092526-0. - Vol. 192.2017, p. 40-53
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| Subject: | Servitization | Service-dominant logic | Internet of things | Business model | Value | Customer Co-Created Servitization | Geschäftsmodell | Service-Dominant Logic | Kundenintegration | Customer integration | Leistungsbündel | Bundling strategy | Beziehungsmarketing | Relationship marketing | Betriebliche Wertschöpfung | Value creation | Internet der Dinge |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijpe.2017.01.009 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011782299