Customer involvement and servitization in hybrid offerings : moderating role of digitalization and co-creation
Abhishek Behl, Shampy Kamboj, Bijoylaxmi Sarmah, Vijay Pereira, Kirti Sharma, Hussain Gulzar Rammal and Elisa Arrigo
| Year of publication: |
2023
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|---|---|
| Authors: | Behl, Abhishek ; Kamboj, Shampy ; Sarmah, Bijoylaxmi ; Pereira, Vijay ; Sharma, Kirti ; Rammal, Hussain ; Arrigo, Elisa |
| Published in: |
International marketing review. - Bingley : Emerald, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 40.2023, 4, p. 739-773
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| Subject: | Co-creation | Digitization | Hybrid offerings | Innovation performance | S-D logic | Servitization | Kundenintegration | Customer integration | Leistungsbündel | Bundling strategy | Digitalisierung | Innovation | Geschäftsmodell | Business model | Service-Dominant Logic | Service-dominant logic | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IMR-11-2021-0325 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014469953