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~subject:"Betriebsklima"
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Betriebsklima
Produktmanagement
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Brands
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2007-2010
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The journal of product & brand management
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Building brand community membership within organizations: a viable internal branding alternative?
Devasagayam, P. Raj
;
Buff, Cheryl L.
;
Aurand, Timothy W.
; …
- In:
The journal of product & brand management
19
(
2010
)
3
,
pp. 210-217
Persistent link: https://www.econbiz.de/10003993652
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