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Toward the measurement of the marketing culture of a service firm
Webster, Cynthia - In: Journal of business research : JBR 21 (1990) 4, pp. 345-362
Persistent link: https://www.econbiz.de/10001098794
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To delight, or not to delight? : this is the question service firms must address
Barnes, Donald C.; Bednarz Beauchamp, Michelle; … - In: Journal of marketing theory and practice 18 (2010) 3, pp. 275-283
Persistent link: https://www.econbiz.de/10003997681
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Social network analysis
Webster, Cynthia; Ruskin, Jennifer - In: Handbook of research methods on social entrepreneurship, (pp. 150-169). 2012
Persistent link: https://www.econbiz.de/10009577204
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Effect of service provider's communication style on customer satisfaction in professional services setting : the moderating role of critically and service nature
Webster, Cynthia; Sundaram, D. S. - In: The journal of services marketing 23 (2009) 2, pp. 104-114
Persistent link: https://www.econbiz.de/10009525768
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Motivations for the brand avoidance relationship
White, Allyn; Breazeale, Michael; Webster, Cynthia - In: Consumer-brand relationships : theory and practice, (pp. 57-73). 2012
Persistent link: https://www.econbiz.de/10009739838