//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Beziehungsmarketing"
~type_genre:"Non-commercial literature"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Die Wahrnehmung von Marken im...
Similar by person
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
Markenimage
33
Brand image
32
Brand management
26
Markenführung
26
Theorie
25
Theory
25
Deutschland
17
Germany
17
Environmental economics
10
Umweltökonomik
10
Consumer behaviour
7
Konsumentenverhalten
7
Nachhaltige Entwicklung
7
Sustainable development
7
Internet marketing
6
Marketing management
6
Marketingmanagement
6
Online-Marketing
6
Credibility
5
Glaubwürdigkeit
5
Assembly-line production
4
Corporate Social Responsibility
4
Corporate social responsibility
4
Employee retention
4
Fließfertigung
4
Mitarbeiterbindung
4
Social Web
4
Social web
4
Strategisches Management
4
Automotive industry
3
Competitive strategy
3
Decision under uncertainty
3
Entscheidung unter Unsicherheit
3
Epistemology
3
Erkenntnistheorie
3
Event marketing
3
Event-Marketing
3
HR marketing
3
Influencer
3
more ...
less ...
Online availability
All
Free
3
Type of publication
All
Book / Working Paper
3
Type of publication (narrower categories)
All
Non-commercial literature
Arbeitspapier
6
Working Paper
6
Article in journal
4
Aufsatz in Zeitschrift
4
Graue Literatur
3
Aufsatz im Buch
2
Book section
2
Hochschulschrift
1
Thesis
1
more ...
less ...
Language
All
German
3
Author
All
Burmann, Christoph
3
Blinda, Lars
1
Krause, Juliane
1
Wenske, Verena
1
Published in...
All
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
3
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Identitätsbasierte Markenführung im Investitionsgüterbereich
Burmann, Christoph
;
Krause, Juliane
-
2009
Persistent link: https://www.econbiz.de/10009665197
Saved in:
2
Stand der Forschung zu Marke-Kunden-Beziehungen
Burmann, Christoph
;
Wenske, Verena
-
2007
Persistent link: https://www.econbiz.de/10009665211
Saved in:
3
Markenführungskompetenzen : Handlungspotenziale einer identitätsbasierten Markenführung
Burmann, Christoph
;
Blinda, Lars
-
2006
Persistent link: https://www.econbiz.de/10003368193
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->