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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Social relations
8,195
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8,195
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1,508
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Stock-Homburg, Ruth
7
La Rocca, Antonella
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3
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3
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Bui Thanh Khoa
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Line, Nathaniel D.
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Journal of business research : JBR
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Industrial marketing management : the international journal for industrial and high-tech firms
13
International journal of hospitality management
11
Journal of service management
7
The journal of business & industrial marketing
7
The journal of services marketing
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of retailing and consumer services
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Technological forecasting & social change : an international journal
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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International journal of contemporary hospitality management
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Neue betriebswirtschaftliche Forschung : Nbf
5
Psychology & marketing
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Asia Pacific journal of marketing and logistics
4
Journal of business-to-business marketing
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of service research : JSR
4
Journal of service theory and practice : JSTP
4
Journal of strategic marketing
4
Journal of travel and tourism marketing
4
Tourism management : research, policies, practice
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of business market management : JBM
3
Marketing intelligence & planning
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The service industries journal
3
Academy of Management journal : AMJ
2
Betriebswirtschaftliche Diskussionsbeiträge
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ERIM report series research in management
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International journal of business communication : IJBC ; a publication of the Association of Business Communication
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Journal of electronic commerce research : JECR
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of marketing management : MM
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Journal of sport management : the official journal of the North American Society of Sport Management
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ECONIS (ZBW)
349
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1
From relationship marketing to total relationship marketing and beyond
Gummesson, Evert
- In:
The journal of services marketing
31
(
2017
)
1
,
pp. 16-19
Persistent link: https://www.econbiz.de/10011615616
Saved in:
2
Applying a relationship marketing perspective to B2B trade fairs : the role of socialization episodes
Sarmento, Maria
;
Simões, Cláudia
;
Farhangmehr, Minoo
- In:
Industrial marketing management : the international …
44
(
2015
),
pp. 131-141
Persistent link: https://www.econbiz.de/10010481956
Saved in:
3
Heuristics in customer‐supplier
interaction
Guercini, Simone
;
La Rocca, Antonella
;
Runfola, Andrea
; …
- In:
Industrial marketing management : the international …
48
(
2015
),
pp. 26-37
Persistent link: https://www.econbiz.de/10011345782
Saved in:
4
Relationship marketing :
interaction
, dialogue and value
Grönroos, Christian
-
1997
Persistent link: https://www.econbiz.de/10000964747
Saved in:
5
Customer involvement in new product development in B2B : the role of sales
La Rocca, Antonella
;
Moscatelli, Paolo
;
Perna, Andrea
; …
- In:
Industrial marketing management : the international …
58
(
2016
),
pp. 45-57
Persistent link: https://www.econbiz.de/10011549366
Saved in:
6
Friendship on social networking sites : improving relationships between hotel brands and consumers
Su, Na
;
Mariadoss, Babu John
;
Reynolds, Dennis
- In:
International journal of hospitality management
51
(
2015
),
pp. 76-86
Persistent link: https://www.econbiz.de/10011413949
Saved in:
7
Social media and value co-creation in multi-stakeholder systems : a resource integration approach
Singaraju, Stephen Pragasam
;
Nguyen, Quan Anh
; …
- In:
Industrial marketing management : the international …
54
(
2016
),
pp. 44-55
Persistent link: https://www.econbiz.de/10011478716
Saved in:
8
The impact of sellers' social influence on the co-creation of innovation with customers and brand awareness in online communities
Wang, Yichuan
;
Hsiao, Shih-Hui
;
Yang, Zhiguo
;
Hajli, Nick
- In:
Industrial marketing management : the international …
54
(
2016
),
pp. 56-70
Persistent link: https://www.econbiz.de/10011478717
Saved in:
9
Service recovery via social media : the social influence effects of virtual presence
Schaefers, Tobias
;
Schamari, Julia
- In:
Journal of service research : JSR
19
(
2016
)
2
,
pp. 192-208
Persistent link: https://www.econbiz.de/10011485442
Saved in:
10
Online customer engagement : creating social environments through brand community constellations
Hammedi, Wafa
;
Kandampully, Jay
;
Zhang, Ting Ting Christina
- In:
Journal of service management
26
(
2015
)
5
,
pp. 777-806
Persistent link: https://www.econbiz.de/10011503583
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