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A conceptual framework to understand the creation of athlete brand and its implications
Hasaan, Ali; Kerem, Katri; Biscaia, Rui; Agyemang, … - In: International journal of sport management and marketing … 18 (2018) 3, pp. 169-198
Persistent link: https://www.econbiz.de/10011884695
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Superboosting the athlete social media brand : events as an opportunity for follower growth
Bredikhina, Nataliya; Gupta, Keshav; Kunkel, Thilo - In: European Sport management quarterly : ESMQ 23 (2023) 6, pp. 1819-1842
Persistent link: https://www.econbiz.de/10014443786
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The rise of an athlete brand : factors influencing the social media following of athletes
Su, Yiran; Baker, Bradley J.; Doyle, Jason P.; Kunkel, Thilo - In: Sport marketing quarterly : preferred journal of the … 29 (2020) 1, pp. 33-46
Persistent link: https://www.econbiz.de/10012597279
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The moderating role of technology anxiety on brand service quality, brand image and their relation to brand loyalty
Syahida Abd Aziz; Muhammad Shahar Jusoh; Amlus, … - In: International journal of internet marketing and … 12 (2018) 3, pp. 270-289
Persistent link: https://www.econbiz.de/10011918364
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Consumer-based brand equity : do brand relationships matter?
Ruzzier, Maja Konečnik; Petek, Nuša; Bavdaž, Mojca - In: Management : journal of contemporary management issues 27 (2022) 1, pp. 191-212
Persistent link: https://www.econbiz.de/10013502536
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Human brands in sport : athlete brand personality and identification
Carlson, Brad D.; Donavan, D. Todd - In: Journal of sport management : the official journal of … 27 (2013) 3, pp. 193-206
Persistent link: https://www.econbiz.de/10009777290
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Are celebrities accountable for the misconduct of their fans?
Cheng, Li-Keng; Toung, Chung-Lin - In: Psychology & marketing 39 (2022) 2, pp. 402-419
Persistent link: https://www.econbiz.de/10012796114
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Athlete branding via social media : examining the factors influencing consumer engagement on Instagram
Doyle, Jason P.; Su, Yiran; Kunkel, Thilo - In: European Sport management quarterly : ESMQ 22 (2022) 4, pp. 506-526
Persistent link: https://www.econbiz.de/10013350474
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Impact of social media on brand commitment : testing the mediation role of perceived value and brand image
Kavoosi Kalejahi, Homa; Ramezani, Mojtaba; Rostamzadeh, Reza - In: International journal of business environment : IJBE 10 (2019) 3, pp. 191-208
Persistent link: https://www.econbiz.de/10012036944
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The influence factors of brand loyalty : mobile phone industry
Khundyz, Zyeinyelkhaan - In: Inventi impact: retailing & consumer services (2018) 4, pp. 224-233
Persistent link: https://www.econbiz.de/10012130322