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Methodological issues in cross-cultural research : an overview and recommendation
Buil, Isabel
;
De Chernatony, Leslie
;
Martínez Salinas, Eva
- In:
Journal of targeting, measurement and analysis for marketing
20
(
2012
)
3/4
,
pp. 223-234
Persistent link: https://www.econbiz.de/10009702562
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