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Recent attribution research in consumer behavior : a review and new directions
Folkes, Valerie S. - In: Journal of consumer research : JCR ; an … 14 (1988) 4, pp. 548-565
Persistent link: https://www.econbiz.de/10001098538
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The disciplinary status of consumer behavior : a sociology of science perspective on key controversies
MacInnis, Deborah J.; Folkes, Valerie S. - In: Journal of consumer research : JCR ; an … 36 (2009/10) 6, pp. 899-914
Persistent link: https://www.econbiz.de/10003962510