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Managing brands and customer engagement in online brand communities
Wirtz, Jochen; Ambtman, Anouk den; Bloemer, Johanna M.; … - In: Journal of service management 24 (2013) 3, pp. 223-244
Persistent link: https://www.econbiz.de/10009765063
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Managing service employees : literature review, expert opinions, and research directions
Wirtz, Jochen; Jerger, Christina - In: The service industries journal 36 (2016) 15/16, pp. 757-788
Persistent link: https://www.econbiz.de/10011672385
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Artificial intelligence empowered conversational agents : a systematic literature review and research agenda
Mariani, Marcello M.; Hashemi, Novin; Wirtz, Jochen - In: Journal of business research : JBR 161 (2023), pp. 1-23
Persistent link: https://www.econbiz.de/10014288858
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AI in marketing, consumer research and psychology : a systematic literature review and research agenda
Mariani, Marcello M.; Perez-Vega, Rodrigo; Wirtz, Jochen - In: Psychology & marketing 39 (2022) 4, pp. 755-776
Persistent link: https://www.econbiz.de/10013165434
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Luxury hospitality : a systematic literature review and research agenda
Jain, Varsha; Wirtz, Jochen; Salunke, Parth; Nunkoo, Robin - In: International journal of hospitality management 115 (2023), pp. 1-16
Persistent link: https://www.econbiz.de/10014487584