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~subject:"Bibliometrics"
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Bibliometrics
Consumer behaviour
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Martínez-López, Francisco J.
10
Coelho, Filipe
2
Esteban-Millat, Irene
2
Rejón-Guardia, Francisco
2
Sousa, Carlos M. P.
2
Anaya-Sánchez, Rafael
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Casillas, Jorge
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D'Alessandro, Steven
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García-y-García, Elena
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Gázquez-Abad, Juan C.
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Merigó Lindahl, José M.
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Handbook of strategic e-business management
3
Industrial marketing management : the international journal for industrial and high-tech firms
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1
European journal of marketing : EJM
1
International journal of business environment : IJBE
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ECONIS (ZBW)
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An integrated review of the efficacy of Internet advertising : concrete approaches to the banner ad format and the context of social networks
Rejón-Guardia, Francisco
;
Martínez-López, Francisco J.
- In:
Handbook of strategic e-business management
,
(pp. 523-564)
.
2014
Persistent link: https://www.econbiz.de/10010234031
Saved in:
2
IT competence-enabled business performance and competitive advantage
Pérez-Aróstegui, Maria N.
;
Martínez-López, Francisco J.
- In:
Handbook of strategic e-business management
,
(pp. 109-138)
.
2014
Persistent link: https://www.econbiz.de/10010233096
Saved in:
3
The concept of flow in online consumer behavior
Esteban-Millat, Irene
;
Martínez-López, Francisco J.
; …
- In:
Handbook of strategic e-business management
,
(pp. 371-402)
.
2014
Persistent link: https://www.econbiz.de/10010234041
Saved in:
4
Artificial intelligence-based systems applied in industrial marketing : an historical overview, current and future insights
Martínez-López, Francisco J.
;
Casillas, Jorge
- In:
Industrial marketing management : the international …
42
(
2013
)
4
,
pp. 489-495
Persistent link: https://www.econbiz.de/10009774211
Saved in:
5
Structural equation modelling in marketing and business research : critical issues and practical recommentations
Martínez-López, Francisco J.
;
Gázquez-Abad, Juan C.
; …
- In:
European journal of marketing : EJM
47
(
2013
)
1/2
,
pp. 115-152
Persistent link: https://www.econbiz.de/10009718549
Saved in:
6
Industrial marketing management : bibliometric overview since its foundation
Martínez-López, Francisco J.
;
Merigó Lindahl, José M.
; …
- In:
Industrial marketing management : the international …
84
(
2020
),
pp. 19-38
Persistent link: https://www.econbiz.de/10012162450
Saved in:
7
Promote or Perish? : a brief note on academic social networking sites and academic reputation
D'Alessandro, Steven
;
Miles, Morgan P.
; …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
5/6
,
pp. 405-411
Persistent link: https://www.econbiz.de/10012249052
Saved in:
8
A systematic literature review and research agenda of data-driven marketing
García-y-García, Elena
;
Rejón-Guardia, Francisco
; …
- In:
Contemporary trends in innovative marketing strategies
,
(pp. 36-70)
.
2024
Persistent link: https://www.econbiz.de/10014519828
Saved in:
9
Special issue: Marketing transformation to the new e-business environment : emerging trends, approaches and challenges
Martínez-López, Francisco J.
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003760435
Saved in:
10
The determinants of export performance : a review of the research in the literature between 1998 and 2005
Sousa, Carlos M. P.
;
Martínez-López, Francisco J.
; …
- In:
International journal of management reviews : IJMR
10
(
2008
)
4
,
pp. 343-374
Persistent link: https://www.econbiz.de/10003785260
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