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Experienced professionals and doctoral study : a performative agenda
Kelly, Simon; Nicholson, John; Johnston, Paul; Duty, Dennis - In: Industrial marketing management : the international … 92 (2021), pp. 232-243
Persistent link: https://www.econbiz.de/10012491042
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Cultural meaning, advertising, and national culture : a four-country study
Czarnecka, Barbara; Brennan, Ross; Keles, Serap - In: Journal of global marketing 31 (2018) 1, pp. 4-17
Persistent link: https://www.econbiz.de/10011963049
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Some reflections on the state of business-to-business marketing research
Tzempelikos, Nektarios - In: Journal of business-to-business marketing 29 (2022) 2, pp. 119-130
Persistent link: https://www.econbiz.de/10013359015
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Journal positioning meta-issues as evolving contexts : organizational marketing at the crossroads
Lichtenthal, J. David; Tzempelikos, Nektarios; … - In: Industrial marketing management : the international … 69 (2018), pp. 40-52
Persistent link: https://www.econbiz.de/10011822284
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Innovation in key account management : identification of research trends and knowledge gaps
Lautenschlager, Christian; Tzempelikos, Nektarios - In: Journal of business-to-business marketing 28 (2021) 2, pp. 149-167
Persistent link: https://www.econbiz.de/10012623619