This study examines the conceptual domain of international marketing following substantial growth in its development. With the objective to investigate recent patterns and development in the literature this study evaluates 1,816 research articles on international marketing published between 1990...

To overcome and solve the problems of all the research community, in this chapter we offer everyone to focus on the Planning, Operationalizing, Writing, Embedding, and Reflecting (POWER) framework of conducting literature review. The framework guides the scholarly community on how to create and...

Giving new insight into the theories behind management literature reviews, Advancing Methodologies of Conducting Literature Review in Management Domain explores a range of novel ideas on how to plan, organize, synthesize, and present the results from previous literature from across management...