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To trust or not to trust smart consumer products : a literature review of trust-building factors

Michler, Oliver; Decker, Reinhold; Stummer, Christian - In: Management review quarterly 70 (2020) 3, pp. 391-420

Persistent link: https://www.econbiz.de/10012301403

Three layers of abstraction : a conceptual framework for theorizing digital multi-sided platforms

Poniatowski, Martin; Lüttenberg, Hedda; Beverungen, Daniel - In: Information systems and e-business management : ISeB 20 (2022) 2, pp. 257-283

Persistent link: https://www.econbiz.de/10013267872

Marketingforschung in Deutschland und Frankreich : Ergebnisse einer Auswertung wissenschaftlicher Fachzeitschriften

Decker, Reinhold; Schmidt, Daniela - In: Jahrbuch der Absatz- und Verbrauchsforschung 48 (2002) 4, pp. 406-419

Persistent link: https://www.econbiz.de/10001736500

Online reviews as a source of marketing research data : a literature analysis

Tuma, Michael Nche; Decker, Reinhold - In: International journal of electronic marketing and … 5 (2012/13) 4, pp. 287-316

Persistent link: https://www.econbiz.de/10010394750

Measuring brand image : a systematic review, practical guidance, and future research directions

Plumeyer, Anja Maria; Kottemann, Pascal; Böger, Daniel; … - In: Review of managerial science 13 (2019) 2, pp. 227-265

Persistent link: https://www.econbiz.de/10011992542

Multi-channel management : an exploratory study of current practices

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Supply Chain Strategies of the Apparel Industry in Research : A Literature Review

Backs, Sabrina - 2020

In recent decades, the apparel industry has received substantial attention from both practitioners and from researchers. This interest has been fueled by the desire to shrink product lifecycles as well as by the increasing competition in the apparel industry due to globalization and...

Persistent link: https://www.econbiz.de/10012839036