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Preliminary investigation of the communication effects of "taboo" themes in advertising
Sabri, Ouidade
- In:
European journal of marketing : EJM
46
(
2012
)
1/2
,
pp. 215-236
Persistent link: https://www.econbiz.de/10009514982
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Publish or perish : ensuring our journals don't fail us
Preece, Chloe
;
Cappellini, Benedetta
;
Larsen, Gretchen
; …
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
9/10
,
pp. 841-851
Persistent link: https://www.econbiz.de/10014338385
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