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Research on the strategy of multinational enterprises : key approaches and new avenues
Dabić, Marina; González-Loureiro, Miguel; Furrer, Olivier - In: Business research quarterly : BRQ 17 (2014) 2, pp. 129-148
Persistent link: https://www.econbiz.de/10010410765
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A content and comparative analysis of strategic management research in the Baltic area : a research agenda for qualitative studies : a research agenda for qualitative studies
Gonzalez-Loureiro, Miguel; Dabić, Marina; Furrer, Olivier - In: Baltic journal of management 10 (2015) 2, pp. 243-266
Persistent link: https://www.econbiz.de/10010512549
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The structure and evolution of the strategic management field: a content analysis of 26 years of strategic management research
Furrer, Olivier; Thomas, Howard; Goussevskaia, Anna - In: International journal of management reviews : IJMR 10 (2008) 1, pp. 1-23
Persistent link: https://www.econbiz.de/10003717753
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A growth-share matrix of service marketing research themes
Furrer, Olivier; Baillod, Chloé; Landry, Mikèle - In: A Research Agenda for Service Marketing, (pp. 3-20). 2024
Persistent link: https://www.econbiz.de/10014517859
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Expansion and refocusing : two alternative trajectories for service marketing research
Furrer, Olivier; Kerguignas, Jie Yu - In: A Research Agenda for Service Marketing, (pp. 353-374). 2024
Persistent link: https://www.econbiz.de/10014518476
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Well-being co-creation in service ecosystems : a systematic literature review
Landry, Mikèle; Furrer, Olivier - In: The journal of services marketing 37 (2023) 7, pp. 862-882
Persistent link: https://www.econbiz.de/10014333403