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Rebranding : review, conceptualization, and research propositions
Liu, Richie L.; Sprott, David E.; Joireman, Jeff; … - In: Future-focused strategic marketing, (pp. 129-158). 2019
Persistent link: https://www.econbiz.de/10012165342
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Consumer engagement, stress, and conservation of resources theory : a review, conceptual development, and future research agenda
Hollebeek, Linda D.; Hammedi, Wafa; Sprott, David E. - In: Psychology & marketing 40 (2023) 5, pp. 926-937
Persistent link: https://www.econbiz.de/10014290870
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Hallmarks and potential pitfalls of customer- and consumer engagement scales : a systematic review
Hollebeek, Linda D.; Sarstedt, Marko; Menidjel, Choukri; … - In: Psychology & marketing 40 (2023) 6, pp. 1074-1088
Persistent link: https://www.econbiz.de/10014291736
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Bibliometric reflections on the history of consumer research
Baumgartner, Hans - In: Journal of consumer psychology : JCP : the official … 20 (2010) 3, pp. 233-238
Persistent link: https://www.econbiz.de/10008658314
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The influence of marketing journals : a citation analysis of the discipline and its sub-areas
Baumgartner, Hans (contributor); Pieters, Rik (contributor) - 2000 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001537253
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Who talks to whom? Intra- and interdisciplinary communication of economics journals
Pieters, Rik; Baumgartner, Hans - In: Journal of economic literature 40 (2002) 2, pp. 483-509
Persistent link: https://www.econbiz.de/10001688036
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Marketing survey research best practices : evidence and recommendations from a review of JAMS articles
Hulland, John; Baumgartner, Hans; Smith, Keith Marion - In: Journal of the Academy of Marketing Science 46 (2018) 1, pp. 92-108
Persistent link: https://www.econbiz.de/10011865107