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Artificial intelligence-based systems applied in industrial marketing : an historical overview, current and future insights
Martínez-López, Francisco J.; Casillas, Jorge - In: Industrial marketing management : the international … 42 (2013) 4, pp. 489-495
Persistent link: https://www.econbiz.de/10009774211
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IT competence-enabled business performance and competitive advantage
Pérez-Aróstegui, Maria N.; Martínez-López, Francisco J. - In: Handbook of strategic e-business management, (pp. 109-138). 2014
Persistent link: https://www.econbiz.de/10010233096
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Online advertising intrusiveness and consumers' avoidance behaviors
Rejón-Guardia, Francisco; Martínez-López, Francisco J. - In: Handbook of strategic e-business management, (pp. 565-586). 2014
Persistent link: https://www.econbiz.de/10010234029
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An integrated review of the efficacy of Internet advertising : concrete approaches to the banner ad format and the context of social networks
Rejón-Guardia, Francisco; Martínez-López, Francisco J. - In: Handbook of strategic e-business management, (pp. 523-564). 2014
Persistent link: https://www.econbiz.de/10010234031
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The concept of flow in online consumer behavior
Esteban-Millat, Irene; Martínez-López, Francisco J.; … - In: Handbook of strategic e-business management, (pp. 371-402). 2014
Persistent link: https://www.econbiz.de/10010234041
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Structural equation modelling in marketing and business research : critical issues and practical recommentations
Martínez-López, Francisco J.; Gázquez-Abad, Juan C.; … - In: European journal of marketing : EJM 47 (2013) 1/2, pp. 115-152
Persistent link: https://www.econbiz.de/10009718549
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Industrial marketing management : bibliometric overview since its foundation
Martínez-López, Francisco J.; Merigó Lindahl, José M.; … - In: Industrial marketing management : the international … 84 (2020), pp. 19-38
Persistent link: https://www.econbiz.de/10012162450
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Promote or Perish? : a brief note on academic social networking sites and academic reputation
D'Alessandro, Steven; Miles, Morgan P.; … - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 5/6, pp. 405-411
Persistent link: https://www.econbiz.de/10012249052
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Reflections on a decade of EJM and marketing scholarship : the good, the bad, and the future
Lee, Nick - In: European journal of marketing : EJM 51 (2017) 11/12, pp. 1774-1798
Persistent link: https://www.econbiz.de/10011773701
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Special issue: Marketing transformation to the new e-business environment : emerging trends, approaches and challenges
Martínez-López, Francisco J. (contributor) - 2008
Persistent link: https://www.econbiz.de/10003760435