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From silos to synergies : a systematic review of luxury in marketing research
Sharma, Amalesh; Soni, Mauli; Borah, Sourav Bikash; … - In: Journal of business research : JBR 139 (2022), pp. 893-907
Persistent link: https://www.econbiz.de/10013194294
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Knowledge structure of Chief Marketing Officers (CMOs) : a review, bibliometric analysis, and research agenda
Sharma, Amalesh; Akella, Laxminarayana Yashaswy; Borah, … - In: Journal of business research : JBR 151 (2022), pp. 448-462
Persistent link: https://www.econbiz.de/10013459860
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Accessing the influence of strategic marketing research on generating impact : moderating roles of models, journals, and estimation approaches
Kumar, V.; Sharma, Amalesh; Gupta, Shaphali - In: Journal of the Academy of Marketing Science 45 (2017) 2, pp. 164-185
Persistent link: https://www.econbiz.de/10011658048