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Value creation with big data in marketing : an empirical evidence on SMEs
Wibowo, Sampurno
;
Sudarma, Yuyus Suryana
;
Sari, Diana
; …
- In:
Asian journal of business and accounting : AJBA
14
(
2021
)
2
,
pp. 173-196
Persistent link: https://www.econbiz.de/10013363639
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