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Mobile targeting in industrial marketing : connecting with the right businesses

Feng, Xiangnan; Li, Yiwei; Lin, Xiaolin; Ning, Yijian - In: Industrial marketing management : the international … 86 (2020), pp. 65-76

Persistent link: https://www.econbiz.de/10012212207

Strategic integration of big data analytics in R&D : impact on new product success in turbulent markets

Shirazi, Farid; Tajvidi, Mina; Adegbite, Olu; Hajli, Nick; … - In: Industrial marketing management : the international … 125 (2025), pp. 303-318

Persistent link: https://www.econbiz.de/10015331680

Understanding market agility for new product success with big data analytics

Hajli, Nick; Tajvidi, Mina; Gbadamosi, Ayantunji; … - In: Industrial marketing management : the international … 86 (2020), pp. 135-143

Persistent link: https://www.econbiz.de/10012212432

Using artificial intelligence to detect crisis related to events : decision making in B2B by artificial intelligence

Farrokhi, Aydin; Shirazi, Farid; Hajli, Nick; Tajvidi, Mina - In: Industrial marketing management : the international … 91 (2020), pp. 257-273

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Customer agility and big data analytics in new product context

Tseng, Hsiao-Ting; Aghaali, Niloofar; Hajli, Nick - In: Technological forecasting & social change : an … 180 (2022), pp. 1-7

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Privacy behaviour : a model for online informed consent

Burkhardt, Gary; Boy, Frederic; Doneddu, Daniele; … - In: Journal of business ethics : JBE 186 (2023) 1, pp. 237-255

An online world exists in which businesses have become burdened with managerial and legal duties regarding the seeking of informed consent and the protection of privacy and personal data, while growing public cynicism regarding personal data collection threatens the healthy development of...

Persistent link: https://www.econbiz.de/10014321435