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Unlocking the power of big data in new product development
Zhan, Yuanzhu; Tan, Kim Hua; Li, Yina; Tse, Ying Kei - In: Big data analytics in operations and supply chain management, (pp. 577-595). 2018
Persistent link: https://www.econbiz.de/10011965534
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Shaping social media analytics in the pursuit of organisational agility : a real options theory perspective
Zhang, Minhao; Wang, Yichuan; Olya, Hossein - In: Tourism management : research, policies, practice 88 (2022), pp. 1-11
Persistent link: https://www.econbiz.de/10013194285
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Real-time big data processing for instantaneous marketing decisions : a problematization approach
Jabbar, Abdul; Akhtar, Pervaiz; Dani, Samir - In: Industrial marketing management : the international … 90 (2020), pp. 558-569
Persistent link: https://www.econbiz.de/10012372716
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The role of big data analytics in manufacturing agility and performance : moderation-mediation analysis of organizational creativity and of the involvement of customers as data analysts
Awan, Usama; Bhatti, Sabeen Hussain; Shamim, Saqib; … - In: British journal of management 33 (2022) 3, pp. 1200-1220
Persistent link: https://www.econbiz.de/10013331116
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Smart product platforming powered by AI and generative AI : personalization for the circular economy
Akhtar, Pervaiz; Ghouri, Arsalan Mujahid; Ashraf, Aniqa; … - In: International journal of production economics 273 (2024), pp. 1-13
Persistent link: https://www.econbiz.de/10015051427
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Digital transformation in public-private collaborations : the success of humanitarian supply chain operations
Akhtar, Pervaiz; Silva, Muthu de; Khan, Zaheer; Tarba, … - 2025
Persistent link: https://www.econbiz.de/10015371649