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Is big data driving cooperation in the c-suite? : the evolving relationship between the chief marketing officer and chief information officer
Sleep, Stefan; Hulland, John - In: Journal of strategic marketing 27 (2019) 8, pp. 666-678
Persistent link: https://www.econbiz.de/10012202786
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The data hierarchy : factors influencing the adoption and implementation of data-driven decision making
Sleep, Stefan; Hulland, John; Gooner, Richard A. - In: AMS review : official publication of the Academy of … 9 (2019) 3, pp. 230-248
Persistent link: https://www.econbiz.de/10012162447