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Italian journal of marketing : ITJM
1
Technology analysis & strategic management
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Technovation : the international journal of technological innovation, entrepreneurship and technology management
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ECONIS (ZBW)
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Machine learning and artificial intelligence use in marketing : a general taxonomy
De Mauro, Andrea
;
Sestino, Andrea
;
Bacconi, Andrea
- In:
Italian journal of marketing : ITJM
2022
(
2022
)
4
,
pp. 439-457
Persistent link: https://www.econbiz.de/10013486217
Saved in:
2
Internet of things and big data as enablers for business digitalization strategies
Sestino, Andrea
;
Prete, Maria Irene
;
Piper, Luigi
; …
- In:
Technovation : the international journal of …
98
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012608011
Saved in:
3
Decoding the data economy : a literature review of its impact on business, society and digital transformation
Sestino, Andrea
;
Kahlawi, Adham
;
De Mauro, Andrea
-
2025
Persistent link: https://www.econbiz.de/10015397005
Saved in:
4
Leveraging artificial intelligence in business : implications, applications and methods
Sestino, Andrea
;
De Mauro, Andrea
- In:
Technology analysis & strategic management
34
(
2022
)
1
,
pp. 16-29
Persistent link: https://www.econbiz.de/10012873231
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