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Optimal brand differentiation and private brand introduction strategies considering carbon emission reduction
Wang, Jia; Cao, Kaiying - In: Managerial and decision economics : MDE ; the … 44 (2023) 8, pp. 4608-4620
Persistent link: https://www.econbiz.de/10014443238
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Effects of Chinese consumers' relationship benefits and satisfaction on attitudes toward foreign fashion brands : the moderating role of country of salesperson
Choi, Yu Hua; Choo, Ho Jung - In: Journal of retailing and consumer services 28 (2016), pp. 99-106
Persistent link: https://www.econbiz.de/10011434102
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Evaluation of hotel brand competitiveness based on hotel features ratings
Xia, Haiyang; Vu, Huy Quan; Law, Chun Hung Roberts; Li, Gang - In: International journal of hospitality management 86 (2020), pp. 1-11
Persistent link: https://www.econbiz.de/10012241517
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Brand excellence : a holistic model for brands evaluation and ranking : the case of Isfahan brands
Shahin, Arash; Pourhamidi, Masoud - In: International journal of business innovation and … 22 (2020) 1, pp. 69-86
Persistent link: https://www.econbiz.de/10012226665
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Value integration effects on evaluations of retro brands
Dogerlioglu-Demir, Kivilcim; Tansuhaj, Patriya S.; … - In: Journal of business research : JBR 77 (2017), pp. 124-130
Persistent link: https://www.econbiz.de/10011729902
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Developing a comprehensive brand evaluation system with the support of TRIZ to formulate brand strategies
Lee, Tzong-ru; Choy, King Lun; Hsu, Min Chih; Cassia, Fabio - In: International journal of business excellence 11 (2017) 1, pp. 38-57
Persistent link: https://www.econbiz.de/10011710580
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The Core Value Compass : visually evaluating the goodness of brands that do good
Yoganathan, Vignesh; McLeay, Fraser; Osburg, Victoria-Sophie - In: The journal of brand management : an international journal 25 (2018) 1, pp. 68-83
Persistent link: https://www.econbiz.de/10011875631
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The effects of sub-brands and brand name structure on extension evaluation : an empirical study based on Chinese culture
Chen, Tong; Ma, Ke; Zheng, Chundong; Wang, Han - In: The journal of brand management : an international journal 22 (2015) 8, pp. 695-713
Persistent link: https://www.econbiz.de/10011399863
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Brand valuation and control : an empirical study
Günther, Thomas; Kriegbaum-Kling, Catharina - In: Schmalenbach business review : sbr 53 (2001) 4, pp. 263-294
Persistent link: https://www.econbiz.de/10001614330
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Ein Indikatorenmodell zur langfrisitigen monetären Markenwertbestimmung, [Teil] 1
Sattler, Henrik - In: Die Betriebswirtschaft : DBW 59 (1999) 5, pp. 633-653
Persistent link: https://www.econbiz.de/10001424189