Brand excellence : a holistic model for brands evaluation and ranking : the case of Isfahan brands
Year of publication: |
2020
|
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Authors: | Shahin, Arash ; Pourhamidi, Masoud |
Published in: |
International journal of business innovation and research : IJBIR. - Genève [u.a.] : Inderscience Enterprises, ISSN 1751-0260, ZDB-ID 2436046-6. - Vol. 22.2020, 1, p. 69-86
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Subject: | branding | brand management | brand evaluation | excellence | modelling | Markenführung | Brand management | Markenimage | Brand image | Markenartikel | Brand | Bewertung | Evaluation | Konsumentenverhalten | Consumer behaviour |
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