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~subject:"Brand equity"
~subject:"Messung"
~subject:"Personalmanagement"
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Brand equity
Messung
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Markenwert
120
Markenführung
37
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34
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16
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Alfaro, Manuel
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1
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Antecedents and outcomes of employee-based brand equity
9
Marketing intelligence & planning
5
Journal of business research : JBR
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
3
Marken- und Kommunikationscontrolling
3
Advances in corporate branding
2
Brand management in emerging markets : theories and practice
2
Digital and social media marketing : a results-driven approach
2
European journal of marketing : EJM
2
Handbook of research on integrating social media into strategic marketing
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International journal of advertising : the quarterly review of marketing communications
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Journal of advertising research
2
Journal of consumer behaviour : an international research review
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Journal of marketing theory and practice : JMTP
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Journal of promotion management : JPM
2
Journal of retailing and consumer services
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Psychology & marketing
2
The Routledge companion to contemporary brand management
2
The journal of product & brand management
2
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
2
Analyzing the strategic role of social networking in firm growth and productivity
1
Bewertung von Unternehmen : Festschrift für O.Univ.-Prof. Mag. Dr. Wolfgang Nadvornik
1
Branded spaces : experience enactments and entanglements
1
Branding and sustainable competitive advantage : building virtual presence
1
California management review
1
DLSU business & economics review
1
Erfolgreiches Personalmanagement im demografischen Wandel : die Praxisbeispiele
1
European journal of management and business economics : EJM&BE
1
Finance reconsidered : new perspectives for a responsible and sustainable finance
1
Finance, law, and the crisis of COVID-19 : an interdisciplinary perspective
1
Handbook of marketing
1
Handbook of research on applied AI for international business and marketing applications
1
Industrial and corporate change
1
Innovation in pricing : contemporary theories and best practices
1
Innovations in services marketing and management : strategies for emerging economies
1
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
1
International journal of nonprofit & voluntary sector marketing
1
International journal of sports marketing & sponsorship
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Do stereotypes ignite polysemy and strengthen consumer-based brand equity?
Arora, Anshu
;
Wu, Jun
;
Brown, Ulysses J., III.
- In:
Journal of promotion management : JPM
21
(
2015
)
5
,
pp. 531-547
Persistent link: https://www.econbiz.de/10011433540
Saved in:
2
Brand value creation versus destruction : the relationship between consumers, marketers, and financiers
Paranque, Bernard
;
Cova, Bernard
- In:
Finance reconsidered : new perspectives for a …
,
(pp. 245-261)
.
2016
Persistent link: https://www.econbiz.de/10011543064
Saved in:
3
A valuation analysis of corporate naming rights for collegiate sport venues
Popp, Nels
;
DeSchriver, Timothy D.
;
McEvoy, Chad D.
; …
- In:
Sport marketing quarterly : preferred journal of the …
25
(
2016
)
1
,
pp. 7-20
Persistent link: https://www.econbiz.de/10011508540
Saved in:
4
Facets of country image and brand equity : revisiting the role of product categories in country-of-origin effect research
Andéhn, Mikael
;
Nordin, Fredrik
;
Nilsson, Mats E.
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
3
,
pp. 225-238
Persistent link: https://www.econbiz.de/10011508783
Saved in:
5
Developing a tourist destination brand value : the stakeholders' perspective
Ashton, Ann Suwaree
- In:
Tourism planning & development
12
(
2015
)
4
,
pp. 398-411
Persistent link: https://www.econbiz.de/10011521963
Saved in:
6
Desperately seeking customer engagement : the five-sources model of brand value on social media
Piven, Inna P.
;
Breazeale, Michael
- In:
Analyzing the strategic role of social networking in …
,
(pp. 283-313)
.
2017
Persistent link: https://www.econbiz.de/10011531130
Saved in:
7
Consumer experience and experiential marketing : a critical review
Schmitt, Bernd
;
Zarantonello, Lia
-
2013
Persistent link: https://www.econbiz.de/10009781365
Saved in:
8
Smart Packaging : intelligente Verpackungen im Supermarkt von morgen
Hennig, Andrea
;
Kastner, Sonja
- In:
Verpackungsmarketing : Fallbeispiele, Trends, Technologien
,
(pp. 149-167)
.
2010
Persistent link: https://www.econbiz.de/10011388028
Saved in:
9
Financial valuation of luxury brands
García, María Ruiz
- In:
New luxury management : creating and managing …
,
(pp. 85-102)
.
2017
Persistent link: https://www.econbiz.de/10011609197
Saved in:
10
Bewertung von Markenrechten im Zuge der Unternehmensbewertung
Aigner, Johann
;
Stiegler, Harald
- In:
Bewertung von Unternehmen : Festschrift für …
,
(pp. 241-295)
.
2016
Persistent link: https://www.econbiz.de/10011610109
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