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~subject:"Brand image"
~subject:"Messung"
~subject:"Personalmanagement"
~type:"article"
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Brand image
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120
Brand equity
107
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37
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16
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Antecedents and outcomes of employee-based brand equity
5
European journal of management and business economics : EJM&BE
1
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1
Handbook of marketing
1
Handbook of research on applied AI for international business and marketing applications
1
International journal of sports marketing & sponsorship
1
Journal of promotion management : JPM
1
Journal of retailing and consumer services
1
Journal of small business and enterprise development
1
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1
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
1
Marken- und Kommunikationscontrolling
1
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New luxury management : creating and managing sustainable value across the organization
1
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The Routledge companion to contemporary brand management
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1
Financial valuation of luxury brands
García, María Ruiz
- In:
New luxury management : creating and managing …
,
(pp. 85-102)
.
2017
Persistent link: https://www.econbiz.de/10011609197
Saved in:
2
Role of advertising and promotion in brand equity creation
Nikabadi, Mohsen Shafiei
;
Safui, Morteza Akbarzadeh
; …
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 13-32
Persistent link: https://www.econbiz.de/10011304633
Saved in:
3
Validation of a fashion brand image scale capturing cognitive, sensory, and affective associations : testing its role in an extended brand equity model
Cho, Eunjoo
;
Fiore, Ann Marie
;
Russell, Daniel W.
- In:
Psychology & marketing
32
(
2015
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10011287648
Saved in:
4
Consumer based brand equity
Baalbaki, Sally
;
Guzman, Francisco
- In:
The Routledge companion to contemporary brand management
,
(pp. 32-47)
.
2016
Persistent link: https://www.econbiz.de/10011515341
Saved in:
5
New measure of brand equity status of a basketball club
Shuv-Ami, Avichai
;
Papasolomou, Ioanna
;
Vrontis, Demetris
- In:
Journal of transnational management : the official …
23
(
2018
)
1
,
pp. 39-63
Persistent link: https://www.econbiz.de/10011848454
Saved in:
6
Effects of brand attitude and eWOM on consumers' willingness to pay in the banking industry : mediating role of consumer-brand identification and brand equity
Augusto, Mário Gomes
;
Torres, Pedro
- In:
Journal of retailing and consumer services
42
(
2018
),
pp. 1-10
Persistent link: https://www.econbiz.de/10011825975
Saved in:
7
Measuring brand association strength : a consumer based brand equity approach
French, Alan
;
Smith, Gareth
- In:
European journal of marketing : EJM
47
(
2013
)
8
,
pp. 1356-1367
Persistent link: https://www.econbiz.de/10009787159
Saved in:
8
Customer based brand equity (CBBE) and the competitive performance of SMES in Ghana
Asamoah, Emmanuel
- In:
Journal of small business and enterprise development
21
(
2014
)
1
,
pp. 117-131
Persistent link: https://www.econbiz.de/10010344879
Saved in:
9
Eignung von Markenbewertungsansätzen im Sport
Woratschek, Herbert
;
Ströbel, Tim
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 433-446)
.
2014
Persistent link: https://www.econbiz.de/10010354030
Saved in:
10
Using financial analysis to assess brand equity
Isberg, Steven C.
;
Pitta, Dennis
- In:
The journal of product & brand management
22
(
2013
)
1
,
pp. 65-78
Persistent link: https://www.econbiz.de/10009731528
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