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~subject:"Brand image"
~type_genre:"Aufsatz in Zeitschrift"
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Brand image
Markenimage
7,836
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5,306
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5,305
Brand management
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Phau, Ian
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Bang, Nguyen
24
Guzman, Francisco
22
Han, Heesup
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Foroudi, Pantea
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Japutra, Arnold
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Gierl, Heribert
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Keller, Kevin Lane
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Romaniuk, Jenni
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Fetscherin, Marc
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Sarkar, Abhigyan
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Christodoulides, George
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Ekinci, Yuksel
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King, Ceridwyn
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Rahman, Zillur
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Gil Saura, Irene
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Khan, Imran
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Veloutsou, Cleopatra
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Wong, IpKin Anthony
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Sreejesh, S.
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Ko, Eunju
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Giraldi, Janaina de Moura Engracia
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Jang, Soocheong
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Journal of business research : JBR
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The journal of brand management : an international journal
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The journal of product & brand management
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Journal of retailing and consumer services
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Psychology & marketing
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Asia Pacific journal of marketing and logistics
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European journal of marketing : EJM
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Tourism management : research, policies, practice
99
Journal of travel and tourism marketing
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Journal of marketing communications
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Marketing intelligence & planning
80
International journal of hospitality management
79
Journal of international consumer marketing
73
The journal of consumer marketing
71
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
International marketing review
65
Industrial marketing management : the international journal for industrial and high-tech firms
63
Journal of global marketing
63
Journal of marketing management : MM
62
Journal of marketing
60
Marketing letters : a journal of research in marketing
60
Journal of strategic marketing
59
Cogent business & management
56
Journal of the Academy of Marketing Science
55
Journal of consumer research : JCR ; an interdisciplinary bimonthly
54
Journal of fashion marketing and management
54
The IUP journal of brand management : IJBRM
53
Journal of promotion management : innovations in planning and applied research
51
International journal of consumer studies
49
International journal of internet marketing and advertising : IJIMA
48
International journal of advertising : the quarterly review of marketing communications
47
Journal of Islamic marketing
47
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
47
Journal of promotion management : JPM
47
Tourism management perspectives : TMP
45
Journal of marketing research : JMR
43
Sport marketing quarterly : preferred journal of the Sport Marketing Association
43
Journal of hospitality marketing & management
42
Qualitative market research : an international journal
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ECONIS (ZBW)
7,833
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1
Die Entwicklung einer vertikalen Marketingstrategie aus Imagedaten
Franke, Nikolaus
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
44
(
1998
)
4
,
pp. 373-394
Persistent link: https://www.econbiz.de/10001363762
Saved in:
2
Import protection, export promotion, and product positioning
Stefanadis, Christodoulos
- In:
Review of international economics
6
(
1998
)
4
,
pp. 604-615
Persistent link: https://www.econbiz.de/10001256049
Saved in:
3
Bereichspositionierungen bei Produkt-Portfolio-Darstellungen
Hauke, Wolfgang
- In:
Zeitschrift für Planung : ZP
8
(
1997
)
3
,
pp. 277-290
Persistent link: https://www.econbiz.de/10001226673
Saved in:
4
Markenstreß : Ergebnisse einer explorativen Erhebung unter Jugendlichen
Hammann, Peter
- In:
Marketing : ZFP ; journal of research and management
19
(
1997
)
3
,
pp. 177-183
Persistent link: https://www.econbiz.de/10001228019
Saved in:
5
Market diffusion with two-sided learning
Bergemann, Dirk
- In:
The Rand journal of economics
28
(
1997
)
4
,
pp. 773-795
Persistent link: https://www.econbiz.de/10001230965
Saved in:
6
Der Wert von Handelsmarken : eine empirische Analyse
Sattler, Henrik
- In:
Handelsforschung
13
(
1998
),
pp. 433-450
Persistent link: https://www.econbiz.de/10001249972
Saved in:
7
Brand extension as informational leverage
Choi, Jay Pil
- In:
The review of economic studies
65
(
1998
)
4
,
pp. 655-669
Persistent link: https://www.econbiz.de/10001250544
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8
The value of green labels : a consumer perspective
Björk, Peter
- In:
Liiketaloudellinen aikakauskirja
47
(
1998
)
3
,
pp. 273-287
Persistent link: https://www.econbiz.de/10001252544
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9
Quality expectations, reputation, and price
Landon, Stuart
- In:
Southern economic journal
64
(
1997
)
3
,
pp. 628-647
Persistent link: https://www.econbiz.de/10001236249
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10
Destination brand equity for Australia : testing a model of CBBE in short-haul and long-haul markets
Pike, Steven
;
Bianchi, Constanza
- In:
Journal of hospitality & tourism research : JHTR ; the …
40
(
2016
)
1
,
pp. 114-134
Persistent link: https://www.econbiz.de/10011430471
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